Originally featured in Business of Apps
Half of shoppers on Cyber Monday will be using their mobile devices to get the best bargains. That’s according to new research from rewarded engagement platform Perk, which just revealed the results of its 2016 consumer Black Friday and Cyber Monday shopping research.
According to the data collected through a one-week survey at the beginning of November, 48% of consumers plan to shop on Black Friday this year, with 63% using the web to shop. Of those, 11% are going to use their mobile device to make a purchase.
A total of 63% of shoppers are going digital this year
For Cyber Monday, 57% said they would shop on the day and 46% are using their mobile devices to purchase deals.
Cyber Monday shoppers are going mobile
In addition, the majority of shoppers will spend between $101-500 on Black Friday (56%) and Cyber Monday (57%). However, 13% of Black Friday shoppers intend to spend more than $501, which is almost twice as many as the 7% on Cyber Monday.
Most shoppers are spending between $101-250
For Thanksgiving, the research found some interesting details on ads viewed, with 1 in 4 people having seen relevant adverts on mobile and online.
Thanksgiving adverts seen
Ted Hastings, CEO of Perk, says:
“Holiday Shopping is extremely important for many of our brand and retail partners. As has been the trend in the last few years, our research found that mobile will play an important role in Black Friday and Cyber Monday shopping. Our ability to collect a wide range of data in a timely manner through Perk IQ provides valuable insights that help our brand partners understand their impact this holiday season and where they should be deploying their advertising budgets.”