AUSTIN, Texas – November 18, 2016 – Perk Inc. (TSX: PER) (“Perk” or “the Company”), the Rewarded Engagement Platform that connects brands with consumers, today announces the results of a 2016 consumer Black Friday and Cyber Monday shopping study conducted through Perk IQTM, a builtin analytics solution which offers advanced audience targeting and insights capabilities.
The Perk IQ study collected opinions about Black Friday and Cyber Monday shopping plans through Perk’s panel of members. According to the study:
- More people plan to shop on Cyber Monday than Black Friday this year
- Online shopping will dominate Black Friday, as more consumers said they will shop online than said they will shop in stores
- 46% of Cyber Monday shoppers will shop with a mobile device
- Black Friday shoppers make planned purchases, while Cyber Monday shopping is more spontaneous
“Holiday Shopping is extremely important for many of our brand and retail partners. As has been the trend in the last few years, our research found that mobile will play an important role in Black Friday and Cyber Monday shopping. Our ability to collect a wide range of data in a timely manner through Perk IQ provides valuable insights that help our brand partners understand their impact this holiday season and where they should be deploying their advertising budgets,” says Ted Hastings, CEO of Perk.
This Perk IQ study was conducted via an online survey of Perk members in November 2016. The full report on the results of this study, including data on Thanksgiving shopping, can be accessed here.
Perk’s Rewarded Engagement Platform brings together the interests of advertisers and consumers to deliver profound insights and actionable results. With Perk, brands form deep connections with consumers to achieve greater engagement, loyalty, and conversion. Perk’s insights and intelligence solution, Perk IQ™, allows brands to measure performance and uncover valuable data around advertising attribution, brand impact, and purchase behavior.
Additional information about Perk Inc. can be found at the Company’s corporate website: http://www.ir.perk.com.
Cautionary Statement Regarding Forward-Looking Statements
This press release may contain forward-looking statements, including which may relate to, but which may not be limited to, Perk’s business; Perk’s strategy, operations and financial performance; Perk’s user and advertiser engagement; Perk’s ability to establish new marketing partnerships; Perk’s ability to expand into new markets; and Perk’s ability to acquire and integrate new businesses and technologies. Such forward-looking statements reflect Perk’s expectations about its future operating results, performance and opportunities that involve substantial risks and uncertainties. When used herein, the words “anticipate”, “believe”, “estimate”, “upcoming”, “plan”, “target”, “intend” and “expect” and similar expressions, as they relate to Perk or its management, are intended to identify such forward-looking statements. These forward-looking statements are based on information currently available to Perk and are subject to a number of risks, uncertainties, and other factors that could cause Perk’s actual results, performance, prospects, and opportunities to differ materially from those expressed in, or implied by, these forward-looking statements, including, but not limited to: maintenance by Perk of relationships with advertising network providers and partners; successful development of the “Perk” brand; Perk’s ability to keep up with rapid technology developments in Perk’s markets; Perk’s ability to avoid defects in products and services delivered by Perk; Perk’s ability to attract app and website developers to its SDK’s; Perk’s ability to successfully enter new business areas and geographic markets; and the success of new products developed by Perk; Perk’s ability to retain key members of its management team. Perk does not undertake to update any forward-looking statement, except as required by law.