Originally featured in Mobile Advertising Watch
Could Corona Labs and KIDOZ make the app world safe for kids?
They’re going to take a stab at it. Word just in: Corona Labs, a leader in 2D mobile game and app development will partner with KIDOZ, the largest content discovery network for kids.
The strategic partnership has led to a newly launched KIDOZ plugin for the Corona SDK; this provides developers with a kid-friendly way to generate revenue from their apps.
“When building an app developers must consider which platforms and devices their users are on,” the KIDOZ crew tells MAW. “This once meant building apps on different platforms separately. Using Corona SDK’s cross platform mobile development,over 300,000 developers build apps that run on multiple platforms including iOS, Android, Kindle Fire, and more. The platform works with leading advertising networks to provide developers with revenue generating tools, and has selected KIDOZ as a kid-friendly monetization tool for developers.”
This basically helps monetize apps designed for kids. Because there are strict regulations over privacy for kids, many ads provided through ad networks are not relevant for kids, and do not perform for developers as a result.
“The KIDOZ SDK provides a COPPA compliant way to generate revenue, that is designed for the way kids interact with apps,” explains KIDOZ.
The KIDOZ plugin is now available in the Corona Marketplace for free to all developers. The integration is easy and reportedly requires just a few lines of code.
“The KIDOZ plugin is a valuable monetization option that we are delighted to offer to Corona SDK users in the Corona Marketplace. KIDOZ delivers value to developers of children’s apps, which helps us meet the diverse needs of Corona developers,” said Roj Niyogi, CEO of Corona Labs.
Gai Havkin, CEO of KIDOZ, believes it’s a step in the right, kid-friendly direction.
“We are excited to work with Corona Labs to provide developers with an effective way to generate revenue from kids’ apps,” Havkin said. “Developers count on Corona to build great apps and the KIDOZ plugin will provide kids’ app developers with an engaging and customizable way to monetize their apps.”